NXTThing RPO is a leading recruitment process outsourcing (RPO) company with the right resources and technology to source and hire candidates that other people can’t find. They design and improve the HR processes of their clients—collaborating and drawing on a range of flexible RPO and talent acquisition programs and services to build the right solution for each company’s unique needs. 3 Media Web partnered with them to craft, write, and develop a dazzling site on an extremely tight schedule.
The Challenge
NXTThing was growing their business and their old website that was a single, long-scrolling page didn’t meet the needs or reflect their current brand. They wanted a website that was able to support new content, proving their position as an industry force and thought leader.
The Solution
We quickly got to work and created an eye-catching new site, complete with brand new content. The project turnaround was lightning fast, meeting NXTThing’s expectations.
User Experience and Information Architecture
We provided UX analysis and information architecture recommendations that supported client needs, industry trends, and current usability standards. The new sitemap broke out content, including services, onto individual pages, drawing attention to the company’s offerings. We also created a blog to bolster their thought leadership.
Strikingly Creative Design
We worked closely with the client team and conducted extensive discovery to understand how to apply the uniqueness of their company to the new website design. The bold design and new page layouts, complete with added functionality, showcase the brand and immediately communicate the singularity of the client’s approach and solutions.
Written-from-Scratch Content
Content development was also a priority for this project. We interviewed stakeholders to uncover messaging and to gain a crystal clear understanding of the client’s key differentiators. We applied that knowledge to structuring and writing copy for all the pages on the new website. The content now effectively positions the company and its services.
Results
The new, beautifully-designed website brings the NXTThing brand to the forefront. It also provides them the tools they need to be seen as an industry expert as they deliver thought leadership through their blogs and resources.
NXTThing continues to partner with us on digital marketing initiatives, ensuring that the long term benefits of the site will continue to grow. SEO considerations were taken into account when building the site, as well as after the site launched, helping potential clients find the recruitment company. Both the company’s brand and industry position are being further enhanced thanks to a social media audit and the resulting recommendations.
