The Law Offices of Daniel A. Hunt is a California-based law firm with 11 offices across the state. Focusing on estate plan creation, administration, and litigation, in addition to probate and conservatorships, the firm strives to provide valuable information and deliver quality representation.
The Challenge
Our client came to us with an outdated website that offered a substandard user experience as a result of its unorganized content structure, too many site pages with too much text per page, broken videos, and more. The 3 Media Web team needed to update the design, streamline the delivery of content, and improve conversion.
The Solution
The new site offers a fresh, clean website design and organizes content to showcase the law firm’s areas of practice. It also offers their clients an easy-to-navigate website full of helpful resources. Throughout the project, we collaborated with the Law Offices of Daniel A. Hunt to make sure we were crafting a digital experience that was effective in meeting their goals.
Modernized Design
Building off our conversations during the discovery phase and beyond, our team worked to create a brand new website for our client. We delivered a site that allows visitors to easily find the information they seek. Aesthetically, the new website design more accurately reflects the expertise of the firm–while also providing a vastly improved site architecture and user experience.
“Our website is performing phenomenally well. The number of users has doubled since the new design. We are also seeing a higher number of conversion.”
“The processes and systems are well-thought-out and work effectively. As a result, projects run very smoothly, creating a superior level of client service. Everyone with whom we’ve worked has been helpful and knowledgeable.”
Director of Marketing & Client Experience
Updated Content
All of the pages on the new site were re-written by the client. We applied our new site design parameters to this refreshed content to ensure ease of reading and scanning. We also imported the existing blog posts and updated them to match the new styling. The future-proofed website design makes it easy for the client to update and add information as the firm grows and evolves.
Reimagined Resources
Since the firm is dedicated to helping people, an important aspect of the site was creating an easy-to-use resource section for the multitude of assets the firm shares with its audience. The new resource area makes it simple for people to locate the information they want among the library of educational videos, an informative FAQ section, events, referrals, and more.
Drag-and-drop functionality makes it straightforward for the client to manage asset admin.
Impactful Pay-per-click (PPC) Program
Soon after the site launched, we began working with the law firm on a PPC strategy. As with any account and budget, the goal was to determine the foundation of keywords that will perform every month. Even with a limited budget and competing against other firms for keyword traction, we quickly saw results, generating more conversions for less money.
The Results
The Law Offices of Daniel A. Hunt immediately realized the benefits of having a more organized website that makes it easier to provide their clients with information. We continue to monitor the site’s performance and provide relevant updates and additional maintenance as needed. The PPC campaign has delivered better conversions and lowered cost per action, both of which were client goals for the program.
Case Study: The Law Offices of Daniel A. Hunt lands more leads with a rejuvenated website and PPC campaign
