Are you frustrated by a lack of proactive support from your website agency? Good news, you’re not alone. Many businesses are stuck in a reactive cycle—only hearing from their agency when something goes wrong. But why is this happening?
Let’s dig into the common reasons and what you can do to turn things around.
1. Operating Reactively, Instead of Strategically
Many agencies focus on fixing problems as they arise instead of planning ahead. This reactive mindset can leave your website stagnant without the improvements it needs to stay competitive.
Signs your agency is reactive:
- They rarely bring new ideas to the table.
- They only contact you when there’s an issue or you reach out first.
- They’re more focused on maintenance than growth.
At 3 Media Web, we take a more proactive approach. We stay ahead by consistently suggesting updates and improvements. Our blog on putting clients first explains why ongoing, strategic support is essential and how our team will always advocate for your success.
2. They Don’t Understand Your Goals
If your agency hasn’t invested time in learning about your business goals, it’s lacking a crucial foundation for proactive support. Your website should align with your objectives, not just be a digital placeholder.
Examples of misaligned support:
- They’re not suggesting optimizations for e-commerce sales, lead generation, or user experience.
- Their updates feel generic and not tailored to your industry and goals.
To get the most out of your agency, ensure they’re tuned into your specific needs. For example, if a client came to us looking to improve their product pages, we wouldn’t just tweak the design—we would add a quick view feature to make shopping faster and easier, among other improvements, to make sure they get the real solution to the root problem.
3. Lack of Specialized Expertise
Not all agencies have the resources or skill sets to deliver proactive recommendations. A smaller or overextended team might struggle to go beyond the basics.
Areas where expertise can make a difference:
- SEO strategies to boost visibility.
- CRO (conversion rate optimization) to improve performance.
- Analytics to uncover trends and opportunities.
At 3 Media Web, we bring a team of specialists to ensure your website is a growth engine—not just a functional tool. Check out all of our unique specialties!
4. Communication Gaps
Poor communication is one of the biggest barriers to proactive website support. If you don’t know what’s happening—or worse, if your agency doesn’t know what you need—it’s hard to move forward effectively.
Signs of communication issues:
- You rarely hear from your agency unless you reach out first.
- Updates are vague or infrequent.
- There’s no clear plan or roadmap for your website’s future.
We believe in transparent, frequent communication. Whether it’s a quick update email or a deep-dive review, we keep you informed so you can feel confident about your website’s progress.
5. Misaligned Expectations
Sometimes, the issue comes down to mismatched expectations. If your agency doesn’t know you want proactive support, they might think you’re content with basic maintenance.
Here’s how to avoid this:
- Set clear expectations upfront.
- Ask the right questions during onboarding, like, “How will you keep my website optimized and competitive?” Or “How do you plan on staying aligned with our goals as we move forward?”
- Regularly revisit goals to ensure alignment.
In our recent blog, we outlined why having a support partner is crucial for enhancing your digital presence and growing your business. Learn to tell if you need to invest in a partnership with a dedicated web agency.
So, What Can You Do About It?
If your agency isn’t meeting your expectations, don’t give up. Start by having a candid conversation to clarify your needs. If things don’t improve, it might be time to explore other options.
Steps to take:
- Communicate your concerns: Share specific examples of what’s missing and ask for their plan to address it.
- Request a proactive roadmap: A clear outline of upcoming opportunities and improvements shows they’re thinking ahead.
- Evaluate your options: Consider a new partner if the response isn’t what you need.
At 3 Media Web, we’re proud to offer proactive, strategic support tailored to your business. From optimizing your site for conversions to suggesting innovative features, we always think one step ahead. Ready for a proactive partner? Let’s talk. Your website deserves more than just maintenance—it deserves a team that’s invested in your success. For more insights, check out our blog for tips and strategies to maximize your website’s potential.