The Client: Atakama
The Atakama Browser Security Platform equips managed service providers with a robust browser security solution that enables end-users to access websites and SaaS applications effortlessly without compromising security. The solution delivers comprehensive browser protection, streamlined administration, and reduced complexity.
Challenge: Updated Product Positioning Required New Site
A change to the go-to-market strategy meant that the company needed to extend the rebranding to their digital presence—and they wanted to do it fast.
Solution: Refresh Digital Presence to Align with New Direction
We started by gaining a keen understanding of Atakama’s branding changes and how we needed to communicate those alterations visually. We then wireframed key pages to identify important content elements and designed layouts incorporating the new identity concepts. The updated design effectively presents important content to better support knowledge exchange and conversion.
The new site was developed in WordPress and integrates with HubSpot for the contact form functionality. We ported over the existing resources and maintained the equity they had achieved in building their SEO, page ranking, and authority score. The project also included post-launch training and ongoing web support.
From project kickoff to launch was a brisk 9 weeks, a few days ahead of the requested date.
The Results
The newly launched site showcases Atakama’s new branding and initiatives. Atakama now has a strong base for growing its new brand and expanding its offerings.
Need a fresh re-brand for your online presence? Reach out to the 3 Media Web team to get started!